Unlock next level PPC performance
PPC advertisers are often wasting up to +32% investment on ineffective activity and missing out on +15% growth opportunity.
This can be for many reasons.
We exist to show you there is another way.
Equaliser is a PPC marketing consultancy that helps digital brands unlock incremental growth, balanced by cost-efficiency.
Unlock next level
PPC performance
PPC advertisers are often wasting up to +32% investment on ineffective activity and missing out on +15% growth opportunity.
This can be for many reasons.
We exist to show you there is another way.
Equaliser is a PPC marketing consultancy that helps brands unlock growth, balanced by cost-efficiency.
Expert PPC solutions to complex challenges
Strategy & technology working together
We believe in the advantages that automation and AI will bring to digital strategy.
We continually refine our approach through testing new technology opportunities within PPC & digital marketing.
Built on a foundation of good strategy, we use technology to enhance performance and growth.
Results
Google Ads campaigns are missing business targets and performance has moved away from strategic objectives.
Investment
Inconsistent budget management across Google Ads campaigns each month. Missing out on incremental volume.
Competition
Paid search competitors are outperforming your brand in market share, creative and campaign costs are escalating.
Automation
Google marketing products are advancing towards AI solutions. Your brand is not seeing the upside in performance.
Strategy & technology working together
We believe in the advantages that automation and AI will bring to digital strategy.
We continually refine our approach through testing new technology opportunities within PPC & digital marketing.
Built on a foundation of good strategy, we use technology to enhance performance and growth.
High performance marketing services
Turnaround performance within 90 days.
PPC strategy and execution projects, improving performance metrics and setting a foundation for incremental opportunities.
Best practice playbook and PPC audit to identify cost-efficiency and growth drivers. Understand the potential revenue available and how to get results faster.
Specialist PPC strategy support for brands, agencies and in-house teams. Tailored project plan to create growth in performance, product, process and people.
Strategic marketing projects to develop your customer acquisition funnel. We ensure digital channels are working together to maximise performance.
Hands-on PPC account activation in Google Ads and Bing Ads. We optimise performance metrics and improve key results from your PPC campaigns.
PPC consultancy support on strong foundations
Experience
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+15 years in digital marketing including agency, consultancy and in-house roles.
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Business scenarios in Start Up, Turnaround, Accelerated Growth, and Sustained Success.
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Clients in Travel, Finance, Insurance, Lead Gen, Ecommerce, Home & Garden, Automotive, Food, Health and Electronics.
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Delivered consultancy projects with digital marketing businesses and PPC agency clients.
Trust
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PPC management of Google Ads spend £20k-£2M pm for blue-chip UK businesses and SMEs.
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Google Ads, Google Analytics & Bing Ads accredited to ensure best practice execution.
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Google strategy and leadership working with the best PPC agencies in the UK, driving best practice at scale.
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PPC audits, strategy design and activation for +100 UK businesses.
Great results, happy clients
Sarah Dean
Co-Founder
Loopi
"Equaliser helped us hit our highest-ever performance in Q4 2024, then supported us through a full replatform and brand repositioning in 2025.
James brought real attention to detail, a strong grasp of our product, and helped grow performance across search and social. Reliable, collaborative, and focused on results.”
"I have been working with James on our company's PPC campaigns for the past few months, and the experience has been outstanding. Having worked with various PPC consultants in the past, I can confidently say that James stands out from the rest. His expertise, proactive approach, and commitment to delivering results are unmatched.
I’ve been extremely pleased with his service and would highly recommend James to any company in need of top-notch PPC support."
Freya Lincoln
Head of Marketing
Careline
"Our business was going through a marketing rebrand and strategy reset across digital. Paid Search was a key channel to grow web sales and support trading performance.
James brought clarity to PPC, working closely with the marketing team to understand our business and identify new opportunities. Digital sales volume increased annually and we continue to grow market share.
A pleasure to work with, positive, professional and solutions focused!"
Emily Henshall
Head of Paid Digital
CarFinance 247
"James supported CF247 and worked with the in-house PPC team during a significant growth period.
We wanted more leads from Google and working with James helped us to design the right PPC strategy and together we rebuilt every aspect of the account.
Our campaign performance improved significantly and we saw a huge uplift in lead volume. James’ expertise was invaluable and helped us go to the next level!”
Simon Crunden
"Republic of Media were lucky enough to be one of James's first clients at Equaliser and I wholeheartedly recommend him to any client or agency looking for high level PPC and performance marketing support.
James combines the confidence that comes from significant experience, with the positive problem-solving attitude that is needed in a great consultant partner.
I can safely say that the agency was stronger at the end of the contract - what more do you want from a consultant?”